Is the Swine Flu infecting social medias?

Swine Flu epidemics started a couple of weeks ago now and it has been largely covered in social medias. By social medias, I mean all those platforms where one is able to speak and share real-time information about swine flu. Like for other recent and outbreaking news, real-time information has shown its great and useful possibilities. In fact, recently they have been consulted and used to be broadcasted on mainstream channels such as television. I will insist on the “Twitter thing“, but not only and this is why we can talk of social medias.

The importance of Twitter has been largely acknowledged these past months. For example, this man twitting directly about the plane landing in the Hudson river or the Mumbay attacks. These are examples who have settled a new order in information releases. On one because people like you and me would be likely to become reporters -would they want it or not- able to release information and pictures. On the other hand because it would get people involved and react to attacks, threats or needs faster, as it was done for this hospital in Mumbai.

However, Swine Flu is pretty different: the epidemics is best managed by the WHO organization and there is few people like you and me could do besides informing about what is this disease about (H1N1, Influenza, etc). Are social medias information relevant for Swine Flu ? Is everyone entitled to speak about the Swine Flu on real time information platforms and social medias? Are there limits to one’s use of twitter? And, most importantly, are social medias infected with Swine Flu?

I was stuck by the amount of information people have been releasing on Swine Flu, regardless their specialty or their areas of interest. It just seems everybody had something to say and something to share on that matter. I admit that I (as part of the marketing team) decided too to enjoy this phenomenon to put a search example on H1N1 and swine flu in novoseek. But hey, we’re not the black sheep, other search engines did so, I’ll let you guess which ones.

To give you an idea of the phenomenon, let’s check on trends for swine flu in twitter. Obviously it’s been a hot potato on twitter. But not only. And interestingly, searches for this term experimented a great increase…that quickly dropped.

I understand this is something legitimate –getting worried and twitting about it. However not all of the twitts seem to be justified nor important. Indeed, people started joking about it or -even worse- spreading false information. And I sense that the “you can get swine flu by eating pork” comment is about to become a famous example. Trustworthy people have already been writing about it.

Don’t get me wrong, the problem is not in people joking about swine flu but in the information reliability. Since everyone can follow the hot news using the # hashtags in Twitter Search, it triggers a debate. How to find reliable information among users? Who can be trusted? Who should be avoided ? These are questions that matter-of-factly appear to me and should raise your conscience too.

According to the following statistics for Swine Flu in Google Trends we notice that the drop of interest is almost as fast as its rise. Are we dealing with a serious pandemics here, or just some buzz effect? I am wondering…

The fact is swine flu has had its days and information –good or bad- has spread like fire over social medias. People would speak about it on Facebook too. This map shows how people have been updating their status mentioning “swine flu” in it. It has gone west to east.

This is a good illustration of how people started mentioning swine flu in social medias regardless the reliability or truth of information they would state. One more example, people would start making business over it and enjoying the phenomenon, worries or hysteria (no matter how you call it)… It seems like using the Swine Flu keyword was the key to success. You don’t believe me? Have a look at this advertisement in Google when you perform a search for “prevent swine flu“.

You’ll tell me that it’s always been this way, people would tend to enjoy people’s worries and buzz events. But I fear that Swine Flu has reached a new step.

Where are we going with social medias? Is the epidemics matter enough for people to be entitled to tell all sort of things over the internet? Do we have to find a way to select and filter our contacts ? Should we move to other (new?) platforms? There are questions I don’t know how to answer but I’d sure like to have your opinion about.

We recommend you to read:

• Social media, web services and tips for health in MedLib’s Round 1.9
• Call for MedLib’s Round 1.9 submissions
• 5 science social networks you should know about
• Swine Flu party 1 – People awareness 0
• Companies & social medias: How far do you listen to your customers?