I could have told you about the BioTechnica in Hannover last week in a traditional blogpost (which indeed I did as you can see below), but I prefer to sum it up in 10 words:
- Huge
- B32
- Green
- Skilled
- Motivating
- Free
- 400
- 5 hours
- BioMatters
- Seven
The show area is composed of 26 different halls. Hopefully the Biotechnica just occupied 2 of them. You’d better follow the signs in order not to get lost.
The exact position of our booth, to be remembered in such a huge complex.
The booth color, which actually helped make a difference.
The people that came visit us, they were either professionals or students who are already used to biomedical online search.
The feedback we received from them and the ideas they could suggest us.
The answer we had to give everytime we were asked “How much does novoseek cost? “.
The number of promotionnal items we have been giving away to visitors.
The maximum time one can stand without sitting, and it hurts afterward.
The name of the company we had next to our booth and we enjoyed speaking with.
The number of beers I managed to drink during those 4 days (“C’mon! I was in Germany“)
If you follow us on twitter or facebook, you may have noticed that we were out at the Biotechnica last week. What’s the Biotechnica? Simply the biggest European show in the field of biotechnologies that takes place yearly in Hannover (Germany).
Obviously, you understand how important it is for us to be there, as we did for major shows in the United States during the year 2009. The importance of the show, the people and companies attending it, its growing influence have made that Bioalma,Spanish -and therefore European- company took the opportunity to go meet professionals, prospects and users from the old continent.
What have we been doing there? Principally meet people and explain them what is novoseek and explain them why it is a great tool. Obviously, some of them would already know novoseek and ask very specific questions.
Nevertheless, one of the main question we were asked, the detail that triggered people’s curiosity is knowing what has to be paid for in novoseek. The answer left them even more surprised as novoseek is a free biomedical search engine. “Free, you have just said? So how do you guys make money?” Well, we make money out of advertisement displayed here and there across the pages on one hand. And thanks to companies announcing via our media platform.

Naturally, we had some time for dinners & bears to follow up with colleagues, users and providers. Its great to be able from time to time to see the faces of people with whom you exchange e-mails, phone calls, twitts…
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